Ease of Navigation However, while navigating between a shopping cart and an online store is one of the most effective ways to reduce friction during the USA Phone Number List checkout process, it's also one of the hardest to do. Even gigantic e-commerce retailers like Amazon are constantly experimenting with the checkout flow to precisely optimize the USA Phone Number List checkout experience and make it easier for consumers to buy more products. Many of the same web browsing principles that apply to the rest of your site also apply to your checkout pages. The old web design adage “there is no such thing as a back button” rings especially true for your checkout process.
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Credit card payment options are a given, but today consumers have more choices than ever about how to pay for their goods online. PayPal is still USA Phone Number List going strong (one way or another), but mobile payment systems like Apple Pay and Google Wallet are growing in popularity, especially among young people. Offering more payment options minimizes – or eliminates – another potential reason for a customer to abandon their cart and take their business elsewhere. Of course, the more payment choices you offer, the more problems it USA Phone Number List poses for you as a business owner (and the higher your merchant service fees can be), but you're giving your customers what they want, and That's what it's about. 6.